By the time the next Google Penguin update runs it could have been 12 months since the last big update. That is far too long (and is really fucking up the internet) – but I will save that moan for another blog post!
A monthly job for us has been analyzing our links and deciding which to tell Google to ignore as they are from spammy sites. To be completely clear, we try and do everything whiter than white. A lot of sites in our sector have really suffered from buying crappy spammy links and being hit by Google penalties so we have always tried to do things the right way. Even so – shitty sites still link to us, for various reasons:
1, People are trying to do negative SEO on us and get us penalized by Google so their ranking increases
2, Other sites actually include linking to our site as part of their practice of buying links and expired domains, to try and show Google their linking strategy is legit.
3, Sometimes relatively new or low quality sites will link to you
As part of wanting to keep a clean and proper link profile we have been doing a monthly check of links reported from various SEO tools such as MajesticSEO and Hrefs, and of course the links reported in Google Web Master Tools.
At the moment it seems a bit of a manual process of using Microsoft Excel and Notepad to create your disavow file, and I’m sure a tool could be a better job. Here are the features I would consider being useful:
1, Ability to upload lists of links exported form other SEO tools mentioned above
2, Mark links and domains to be included in a disavow file.
3, Track which links have been previously uploaded, to save duplicated effort each month. Allow notes to be entered against domains/links.
4, Scoring of Urls to help the user decide whether to disavow links
5, One click generation of your disavow file
6, When urls are imported, would be useful to highlight urls/domains other people have disavowed.
Sound like something you might use? Point 6 would certainly be useful once you have a large amount of users and would make generating a disavow file much easier!
If you think this tool would be useful, drop me a message : nick dot swan at gmail dot com